Three groups, one system: a platform that connects.

Project

The CBS Matchmaker portal

Client

CBS Cologne Business School

Services

App Development

User Interface Design

User Experience

Matchmaker App Screenshot – UX/UI Design Designdialog

Summary

Fragmented data, parallel systems, three user groups with completely different needs – how do you turn that into a coherent platform? Not with another tool. Matchmaker created a central solution that brings students and companies together in a targeted way, integrates processes into HubSpot, and turns complexity into clarity. For everyone involved. Ensuring the system is accessible and intuitive to use was never an add-on – it was the foundation.

Who really understood this time?

Matchmaker Portal Interface – User Experience Design for CBS
App Development CBS University Platform – HubSpot Integration Designdialog

Challenge

Three user groups. Three logics. No shared system.

Students were looking for practical experience, companies were looking for talent – and CBS was looking for a way to orchestrate both. The data landscape was fragmented, processes ran in parallel and disconnected, and the CRM remained outside the loop. The result: manual work, time-consuming processes and limited transparency.

The challenge was not only technical in nature. The task was to bring fundamentally different expectations together in a single, coherent platform, without leaving any group behind.

Solution

Designdialog and IT development partner UniqBit conceived and developed the CBS Matchmaker portal – the central platform where students and companies connect.

End to end: from communications strategy and UX research through to technical implementation – including a seamless interface with HubSpot as the newly introduced CRM system.

Impact

Students and companies now have a shared digital point of contact. Matching processes run in a structured way, and corporate partnerships are built systematically — directly connected to the CBS team’s HubSpot processes.

In operation since 2022 and continuously evolving — the Matchmaker grows with the institution’s requirements. Designdialog and UniqBit are longstanding partners alongside CBS Cologne Business School.

Testimonial

Designdialog has been supporting us since 2022 in developing our university platform. Their expertise in UX/UI and requirements management has been instrumental in shaping the project. Structured, user-centred and always to the point.

Designdialog has been supporting us since 2022 in developing our university platform. Their expertise in UX/UI and requirements management has been instrumental in shaping the project. Structured, user-centred and always to the point.

Designdialog has been supporting us since 2022 in developing our university platform. Their expertise in UX/UI and requirements management has been instrumental in shaping the project. Structured, user-centred and always to the point.

Andrea Kraft

Team Lead Customer Portals & Customer Experience