The best way to start a conversation is with something you can touch.

Project

Communication for energy trade fairs

Client

BCG Platinion GmbH

Services

Communication strategy

App Development

User Experience

Customer Experience

Project image: 3D figures for BCG Platinion’s trade fair presence

Summary

Complex business models cannot be communicated through digital formats alone – they need to be made tangible. For energy trade fairs, Designdialog and BCG Platinion developed a concept inspired by Tonie Boxes that combines gamification with analogue interaction: a 3D-printed play platform with figurative elements invites hands-on engagement, sparks emotion, and creates a natural conversation starter – the decisive door-opener for genuine connections and sales discussions.

Who really understood this time?

Decision-makers who had already moved on. A tactile object brought them back. And a polite nod turned into a real conversation.

3D-printed figures for gamification – BCG Platinion trade fair presence
Interactive game platform for the Energy Fair – Design Dialogue BCG Platinion

Challenge

Energy trade fairs are key platforms for business development and new client acquisition for BCG Platinion. The challenge: in an environment full of competing stimuli, highly complex transformation models must be communicated convincingly in just a few minutes to decision-makers who see a lot and have little time.

Traditional formats fail to generate resonance.

They are overlooked, clicked away from, and forgotten.

Solution

Designdialog developed a tactile experience platform: physical objects that make business models and transformation scenarios in the energy sector tangible.

Instead of presentation — interaction. Instead of a brochure — an object that prompts questions and opens up conversations.

The logic of impact: what you touch, you remember. What you explore, you understand. A platform that turns passive trade fair visitors into active conversation partners.

Impact

The platform fundamentally changed the quality of trade fair conversations: deeper openings, better-qualified contacts, and noticeably stronger differentiation in the competitive landscape.

The result: a presence that stood out from every other trade fair appearance and stayed in the minds of the right decision-makers.